Hi Folks, we’re so glad to have you here visiting
me at the Mastering Cheesecake site, https://www.mcjohnston.com
According to international privacy regulations, if
my website gathers personal data from website visitors, we must post a Privacy
Policy on our website and make it accessible via whatever platform you may be
using (personal computer, mobile phone, tablet etc
various third-party services to improve the operation of the website (such as
payment processing tools, analytics packages, and advertising plug-ins).
There are many good reasons for it all and there is
a plethora of relating standards and third-party requirements in just about
every country on this planet.
AFFILIATE MARKETING WEBSITE.
Cheesecake is a participant in the Amazon Services LLC
Associates Program, an affiliate advertising program designed to provide a way
for websites to earn advertising revenues by advertising and linking to https://www.amazon.com.au/.
As an Amazon Associate, I have the potential to
earn a commission from qualifying purchases you might make as a result from
visiting my website and clicking on an affiliate link.
When visitors leave comments on the site we
collect the data shown in the comments form, and also the visitor’s IP address
and browser user agent string to help spam detection.
An anonymised string created from your email
address (also called a hash) may be provided to the Gravatar service to see if
After approval of your comment, your profile
picture is visible to the public in the context of your comment.
If you upload images to the website, you should
avoid uploading images with embedded location data (EXIF GPS) included. Visitors
to the website can download and extract any location data from images on the
If you leave a comment on our site you may opt-in
to saving your name, email address and website in cookies. These are for your
convenience so that you do not have to fill in your details again when you
leave another comment. These cookies will last for one year.
If you visit our login page, we will set a
temporary cookie to determine if your browser accepts cookies. This cookie
contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several
cookies to save your login information and your screen display choices. Login
cookies last for two days, and screen options cookies last for a year. If you
select “Remember Me”, your login will persist for two weeks. If you log out of
your account, the login cookies will be removed.
If you edit or publish an article, an additional
cookie will be saved in your browser. This cookie includes no personal data and
simply indicates the post ID of the article you just edited. It expires after 1
GOOGLE ANALYTICS AND ADSENSE.
As you use this Website, we use automatic data
collection technology (Google Analytics) to collect certain information about
your device, browsing actions, and patterns.
This generally includes information about where
you are, how you use our website and any communications between your computer
and this site. Among other things, we will collect data about the type of
computer you use, your Internet connection, your IP address, your operating
system, and your browser type.
We collect this data for statistical purposes and
we don’t collect personal information. The purpose of this data is to improve
our Website and offerings.
If you wish to opt-out of Google Analytics so that
none of your personal information is collected and stored by Google Analytics,
you can download and install the Google Analytics Opt-out Browser Add-on
here. For more information on how Google
The Website may also use Google Adsense at some
point to manage all third-party advertising on the Website. Google Adsense
serves content and advertisements when you visit the Website, which may use
first and third-party cookies.
A cookie is a small text file which is sent to
your computer or mobile device (referred to in this policy as a “device”) by
the web server so that a website can remember some information about your
browsing activity on the Website.
The cookie may collect information relating to
your use of the Website, information about your device such as the device’s IP
address and browser type, demographic data and, if you arrived at the Website
via a link from a third-party site, the URL of the linking page.
First party cookies are created by the website
that you are visiting. A third-party cookie is frequently used in behavioural
advertising and analytics and is created by a domain other than the website you
Third-party cookies, tags, pixels, beacons and
other similar technologies (collectively, “Tags”) may be placed on the Website
to monitor interaction with advertising content and to target and optimise
advertising. Each internet browser has functionality so that you can block both
first and third-party cookies and clear your browser’s cache.
The “help” feature of the menu bar on most
browsers will tell you how to stop accepting new cookies, how to receive
notification of new cookies, how to disable existing cookies and how to clear
your browser’s cache. For more information about cookies and how to disable
them, you can consult the information at www.allaboutcookies.org/manage-cookies/.
Google’s use of advertising cookies enables it and
its partners to serve ads to our website visitors based on your visit to our
site and visits you might make to other sites on the Internet.
You can opt out of personalized advertising by
visiting Ads Settings. (Alternatively, you can direct opt out of a third-party
Without cookies you may not be able to take full
advantage of the Website content and features. Please note that rejecting
cookies does not mean that you will no longer see ads when you visit our Site.
The Website may collect IP addresses and location
information to serve personalized ads and pass it to Google Adsense.
WE USE THE ‘SMUSH’ PLUGIN.
Note: Smush does not interact with end users on
your website. The only input option Smush has is to a newsletter subscription
for site admins only. If you would like to notify your users of this in your
Smush sends images to the WPMU DEV servers to
optimise them for web use. This includes the transfer of EXIF data. The EXIF
data will either be stripped or returned as it is. It is not stored on the WPMU
Smush uses the Stackpath Content Delivery Network
(CDN). Stackpath may store web log information of site visitors, including IPs,
UA, referrer, Location and ISP info of site visitors for 7 days. Files and
images served by the CDN may be stored and served from countries other than
Smush uses a third-party email service (Drip) to
send informational emails to the site administrator. The administrator’s email
address is sent to Drip and a cookie is set by the service. Only administrator
information is collected by Drip.
EMBEDDED CONTENT FROM OTHER
Articles on this site may include embedded content
(e.g. videos, images, articles, etc.). Embedded content from other websites
behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use
cookies, embed additional third-party tracking, and monitor your interaction
with that embedded content, including tracking your interaction with the embedded
content if you have an account and are logged in to that website.
WHO WE SHARE YOUR DATA WITH.
Nobody, we have no intentions, desire or interest
in ever sharing your data with anyone.
We provide a website that’s all about sharing
information about our passion, our intentions are pure and simple, and we’re
not after your details.
If you request a password reset, your IP address
will be included in the reset email, this I believe is standard WordPress
HOW LONG WE RETAIN YOUR DATA.
If you leave a comment, the comment and its
metadata are retained indefinitely. This is so we can recognise and approve any
follow-up comments automatically instead of holding them in a moderation queue.
Sometimes your data will not be collected very
long at all, if we don’t like what you write, we’ll simply delete it.
For users that register on our website (if any),
we also store the personal information they provide in their user profile. All
users can see, edit, or delete their personal information at any time (except
they cannot change their username). Website administrators can also see and
edit that information.
WHAT RIGHTS YOU HAVE OVER YOUR
We don’t encourage people to get too attached to
any website, if you want to leave a comment that’s fine but our email address
will be very clearly provided as well as every social media platform you can
find us on.
So if you want to get in touch, we have provided
you with a huge number of options, it’s up to you which one you decide upon.
If you have an account on this site, or have left
comments, you can request to receive an exported file of the personal data we
hold about you, including any data you have provided to us. You can also
request that we erase any personal data we hold about you.
This does not include any data we are obliged to
keep for administrative, legal, or security purposes.
Visitor comments may be checked through an
automated spam detection service.
It will always be held up for review by us, if we
like it, we will approve it and then it’s there for everyone to see.
If we don’t like your comment, we’ll delete it and
we may even tag it as spam if so desired.
That’s about it folks.
Thanks for your time and have a wonderful day